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Building digital trust with Australian healthcare consumers

Posted 13 September 2017

Most Australian consumers (89 percent) believe the security of their digital healthcare data is important, yet according to an Accenture survey, 16 percent have experienced a breach of their healthcare data. While many Australians trust their general practitioners, pharmacists, specialists, nurses and pathology labs to keep their digital healthcare data secure—that trust is at times misplaced and once gone, is almost impossible to restore. In response, more than a quarter of consumers who experienced a breach switched to another healthcare provider.

To better understand consumer attitudes toward healthcare data, ethics, digital trust, roles and responsibilities, data sharing and breaches, Accenture conducted a survey across seven countries.

See the results here

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